What Marketing Can Teach Us About Employee Benefits Communications
Date & Time
Tuesday, April 26, 2022, 3:00 PM - 4:00 PM
In this 60-minute presentation we’ll outline our approach to helping you better market and promote your employee benefits. Frequency: We’ll outline best practices to creating easy, potentially automated, frequent benefits communications. Prominence: Driving awareness requires prominence of information and easy access. Burying benefits information in a benefits administration system doesn’t create prominence, and it prohibits answers during the moment of need, especially for spouses. Engagement: Employers must use technologies which employees are comfortable with, especially on their PCs and mobile devices: Brief videos, instant access, memorable details of content are key.
Level 1: B12